connection marketing
in Sports, Shopper & Social
A strong relation with your consumer or client will make the difference. A relation not just in a functional way (via 'data & systems') but also emotionally (via 'platforms & programs'). From knowing your client to knowing what is driving your client. Or, from superficial contact to an in-depth relationship. ‘Connection’ is the key to success. Making use of new (mobile) channels and technology, marketing and communication efforts result in more brand loyalty and cross revenue. No conversion without connection! As ‘connection marketeer’ I advise brands, companies and organizations with the development of effective marketing and communication, with a strong digital focus. Although online and mobile are key ingredients, the approach and output always are fully on- and offline integrated; omni-channel. Thanks to my 10+ years of wide experience at several leading international agencies I’m an allround marketeer with extensive knowledge of modern media and means. From strategy, via plan and/or concept development, to coordinating the execution such as brand campaigns and activations, I can play a role in reaching clients’ marketing and sales targets. My focus areas are sports marketing, shopper marketing and social marketing. You can hire me on a consultancy/project or interim base.
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